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How brands become icons : the principles of cultural branding

By:

Holt, Douglas B

Material type: Text

Text

TextPublication details: Boston : Harvard Bussiness Review, 2004Description: 265pISBN:

9781578517749

Subject(s):

DDC classification:

658.827 HOL

Average rating: 0.0 (0 votes)

Holdings ( 2 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Notes	Date due	Barcode	Item holds
Books Lending	Management Library	658.827 HOL (Browse shelf(Opens below))		Available			G4587
Books Lending	Management Library L16-Lending section	658.827 HOL (Browse shelf(Opens below))		Available	Replacement on - 11-3-2024		DD24414

Total holds: 0

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Previous	658.827 GAD 4-D Branding cracking the corporate code of the network economy	658.827 GAD 4-D Branding cracking the corporate code of the network economy	658.827 HOL How brands become icons : the principles of cultural branding	658.827 HOL How brands become icons : the principles of cultural branding	658.827 IND Brand together : How co creation generates innovation and re energizes brands	658.827 KAP Brand switch	658.827 KAP 9 Brand shaastras : Nine successful brand strategies to build winning brands	Next

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