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How brands become icons : the principles of cultural branding

By: Material type: TextTextPublication details: Boston : Harvard Bussiness Review, 2004Description: 265pISBN:
  • 9781578517749
Subject(s): DDC classification:
  • 658.827 HOL
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Holdings
Item type Home library Call number Materials specified Status Notes Date due Barcode Item holds
Books Lending Books Lending Management Library 658.827 HOL (Browse shelf(Opens below)) Available G4587
Books Lending Books Lending Management Library L16-Lending section 658.827 HOL (Browse shelf(Opens below)) Available Replacement on - 11-3-2024 DD24414
Total holds: 0
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