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How brands become icons : the principles of cultural branding

Holt, Douglas B

How brands become icons : the principles of cultural branding - Boston : Harvard Bussiness Review, 2004 - 265p.

ISBN: 9781578517749

Subjects--Topical Terms:
Management

Subjects--Index Terms: Brand name Products.

Dewey Class. No.: 658.827 / HOL

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