How brands become icons (Record no. 11968)

MARC details
000 -LEADER
fixed length control field 00518nam a2200181Ia 4500
005 - DATE & TIME
control field 20250803125026.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9781578517749
Qualifying information Hardbound
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.827
Book Number HOL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Holt, Douglas B
245 ## - TITLE STATEMENT
Title How brands become icons
Sub Title : the principles of cultural branding
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Harvard Bussiness Review,
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Pages 265p.
650 ## - SUBJECT
Subject Management
653 ## - Subject
Subject Brand name Products.
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 3480
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Public note Source of classification or shelving scheme
        Management Library Law Library L16-Lending section 05/16/2014 Book World 1595.00 4 2 658.827 HOL DD24414 11/14/2024 11/14/2024 3190.00 01/22/2014 Books Lending Replacement on - 11-3-2024  
        Management Library Management Library   08/03/2025         658.827 HOL G4587 08/03/2025     08/03/2025 Books Lending   Dewey Decimal Classification