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Strategic brand management : Building, measuring and managing brand equity

By:

Keller, Kevin Lane

Contributor(s):

Material type: Text

Text

TextPublication details: Pearson, Noida : 2020Edition: 5th, edDescription: xxx, 642pISBN:

9789353946135

Subject(s):

DDC classification:

658.827 KEL

Average rating: 0.0 (0 votes)

Holdings ( 5 )
Title notes ( 1 )

Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L17-Lending Section	Management	658.827 KEL (Browse shelf(Opens below))		Available		DD70555
Books Lending	Management Library L17-Lending Section	Management	658.827 KEL (Browse shelf(Opens below))		Available		DD70556
Reference Books	Management Library	Management	658.827 KEL (Browse shelf(Opens below))		Reference Books (Not For Loan)		DD70553
Books Lending	Management Library L17-Lending Section	Management	658.827 KEL (Browse shelf(Opens below))		Available		DD70557
Books Lending	Management Library L17-Lending Section	Management	658.827 KEL (Browse shelf(Opens below))		Available		DD70554

Total holds: 0

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Previous	658.812 GRE CRM at the speed of light : Essential customer strategies for the 21st century	658.827 KEL Strategic brand management : Building, measuring and managing brand equity	658.827 KEL Strategic brand management : Building, measuring and managing brand equity	658.827 KEL Strategic brand management : Building, measuring and managing brand equity	658.827 KEL Strategic brand management : Building, measuring and managing brand equity	658.827 KEL Strategic brand management : Building, measuring and managing brand equity	658.83 NAR Marketing research : text and cases	Next

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