Strategic brand management (Record no. 829169)

MARC details
000 -LEADER
fixed length control field 00691nam a22002297a 4500
005 - DATE & TIME
control field 20250320124036.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250320b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9789353946135
Qualifying information Paperback
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.827
Book Number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title Strategic brand management
Sub Title : Building, measuring and managing brand equity
250 ## - EDITION STATEMENT
Edition statement 5th, ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson,
Place of publication, distribution, etc Noida :
Date of publication, distribution, etc 2020
300 ## - PHYSICAL DESCRIPTION
Pages xxx, 642p.
500 ## - GENERAL NOTE
General note 8th impression 2025
650 ## - SUBJECT
Subject Management
653 ## - Subject
Subject Brand management
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Swaminathan. Vanitha
Relator Code Co-Author
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Parameswaran, Ambi M. G.
Relator Code , et.al.
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 9155
700 ## - ADDED ENTRY PERSONAL NAME
-- 771166
700 ## - ADDED ENTRY PERSONAL NAME
-- 54625
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Management Library Management Library L17-Lending Section 03/20/2025 TV Enterprises 1070.00   658.827 KEL DD70555 03/20/2025 1140.00 03/20/2025 Books Lending
    Dewey Decimal Classification     Management Management Library Management Library L17-Lending Section 03/20/2025 TV Enterprises 1070.00   658.827 KEL DD70556 03/20/2025 1140.00 03/20/2025 Books Lending
    Dewey Decimal Classification   Reference Books (Not For Loan) Management Management Library Management Library   03/20/2025 TV Enterprises 1070.00   658.827 KEL DD70553 03/20/2025 1140.00 03/20/2025 Reference Books
    Dewey Decimal Classification     Management Management Library Management Library L17-Lending Section 03/20/2025 TV Enterprises 1070.00   658.827 KEL DD70557 03/20/2025 1140.00 03/20/2025 Books Lending
    Dewey Decimal Classification     Management Management Library Management Library L17-Lending Section 03/20/2025 TV Enterprises 1070.00   658.827 KEL DD70554 03/20/2025 1140.00 03/20/2025 Books Lending