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Strategic brand management : Building, measuring and managing brand equity

Keller, Kevin Lane

Strategic brand management : Building, measuring and managing brand equity - 5th, ed - Noida : Pearson, 2020 - xxx, 642p.

8th impression 2025

ISBN: 9789353946135

Subjects--Topical Terms:
Management

Subjects--Index Terms: Brand management

Dewey Class. No.: 658.827 / KEL

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