Experiential marketing : consumer behavior customer experience and the 7Es

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Publication details: Routledge, London : 2019Description: xxiv, 277pISBN:

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Reference Books	Management Library R-21-Reference Section	Management	658.8342 BAT (Browse shelf(Opens below))		Reference Books (Not For Loan)		DD69114

Total holds: 0


	658.8 HEM Digital marketing analytics : making sense of consumer data in a digital world	658.83 WIL Marketing Research : delivering customer insight	658.8342 BAT Experiential marketing : consumer behavior customer experience and the 7Es	687.09 KAR Fashion entrepreneurship