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Experiential marketing : consumer behavior customer experience and the 7Es

Batat, Wided

Experiential marketing : consumer behavior customer experience and the 7Es - London : Routledge, 2019 - xxiv, 277p.

ISBN: 9781138293168

Subjects--Topical Terms:
Management

Subjects--Index Terms: Marketing management

Dewey Class. No.: 658.8342 / BAT

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