Experiential marketing (Record no. 827451)

MARC details
000 -LEADER
fixed length control field 00524 a2200181 4500
005 - DATE & TIME
control field 20240319122726.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240319b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9781138293168
Qualifying information Paperback
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8342
Book Number BAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batat, Wided
245 ## - TITLE STATEMENT
Title Experiential marketing
Sub Title : consumer behavior customer experience and the 7Es
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Routledge,
Place of publication, distribution, etc London :
Date of publication, distribution, etc 2019
300 ## - PHYSICAL DESCRIPTION
Pages xxiv, 277p.
650 ## - SUBJECT
Subject Management
653 ## - Subject
Subject Marketing management
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 762359
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Books (Not For Loan) Management Management Library Management Library R-21-Reference Section 03/18/2024 Atlantic 4957.90   658.8342 BAT DD69114 03/18/2024 9915.80 03/18/2024 Reference Books