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Advertising management : an Indian perspective

By:

Agarwal, P.K

Material type: Text

Text

TextPublication details: Meerut: Pragati, 2007Edition: 5Description: 600pISBN:

8183981453

Subject(s):

DDC classification:

659 AGA

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L19-Lending Section	659.1 AGA (Browse shelf(Opens below))		Available		DD37584

Total holds: 0

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Previous	659.1 Advertising management : Concepts and cases	659.1 AAK Advertising management	659.1 AGA Advertising , sales promotion and CRM	659.1 AGA Advertising management : an Indian perspective	659.1 ALT Advertising creative : strategy, copy and design	659.1 BAT Advertising management	659.1 BAT Advertising management	Next

Includes glossary and index

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