Advertising management : an Indian perspective (Record no. 28919)

MARC details
000 -LEADER
fixed length control field 00576nam a22002177a 4500
005 - DATE & TIME
control field 20240404155210.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161024b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 8183981453
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659
Book Number AGA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Agarwal, P.K.
245 ## - TITLE STATEMENT
Title Advertising management : an Indian perspective
250 ## - EDITION STATEMENT
Edition statement 5
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Meerut:
Name of publisher, distributor, etc Pragati,
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Pages 600p.
500 ## - GENERAL NOTE
General note Includes glossary and index
650 ## - SUBJECT
Subject Adversiting
653 ## - Subject
Subject Marketing
654 ## - Subject
Subject Branding- Indian perspective
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 79
650 ## - SUBJECT
-- 32903
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 10/24/2016 Complimentary 285.00 3 1 659.1 AGA DD37584 05/03/2024 04/04/2024 570.00 10/24/2016 Books Lending