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Advertising management : an Indian perspective

Agarwal, P.K.

Advertising management : an Indian perspective - 5 - Meerut: Pragati, 2007 - 600p.

Includes glossary and index

ISBN: 8183981453

Subjects--Topical Terms:
Adversiting

Subjects--Index Terms: Marketing

Subjects--Facted Index Terms:
Branding- Indian perspective

Dewey Class. No.: 659 / AGA

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