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PROMO : integrated marketing communications

By:

O'Guinn, Thomas C

Contributor(s):

Allen, Chris T. [et al.]

Material type: Text

Text

TextPublication details: Delhi: Cengage Learning, 2017Description: xvi, 497pISBN:

9788131528105

Subject(s):

DDC classification:

658.802 OGU

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L16-Lending section	658.802 OGU (Browse shelf(Opens below))		Available		DD53767

Total holds: 0

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Previous	658.802 MAT Strategic marketing management : text and cases	658.802 MAT Strategic marketing management : text and cases	658.802 NAG Strategic marketing	658.802 OGU PROMO : integrated marketing communications	658.802 PAR Strategic marketing management : a means-end approach	658.802 RAM Marketing management: Indian context * global perspective	658.802 RAM Marketing management: Indian context * global perspective	Next

Includes index

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