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PROMO : integrated marketing communications

O'Guinn, Thomas C.

PROMO : integrated marketing communications - Delhi: Cengage Learning, 2017 - xvi, 497p.

Includes index

ISBN: 9788131528105

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Communication in marketing

Dewey Class. No.: 658.802 / OGU

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