PROMO (Record no. 244507)

MARC details
000 -LEADER
fixed length control field 00588nam a22002057a 4500
005 - DATE & TIME
control field 20210522110235.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181121b ||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9788131528105
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.802
Book Number OGU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name O'Guinn, Thomas C.
245 ## - TITLE STATEMENT
Title PROMO
Sub Title : integrated marketing communications
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi:
Name of publisher, distributor, etc Cengage Learning,
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Pages xvi, 497p.
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Communication in marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Allen, Chris T. [et al.]
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 5610
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 70211
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 11/21/2018 Complimentary 527.00   658.802 OGU DD53767 11/21/2018 1054.00 11/21/2018 Books Lending