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Strategic marketing management : a means-end approach

By:

Parry , Mark E

Material type: Text

Text

TextPublication details: New Delhi: Tata McGraw Hill, 2002Description: ix, 275pISBN:

0070486883

Subject(s):

DDC classification:

658.802 PAR

Average rating: 0.0 (0 votes)

Holdings ( 1 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L16-Lending section	658.802 PAR (Browse shelf(Opens below))		Available		DD29655

Total holds: 0

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Previous	658.802 MAT Strategic marketing management : text and cases	658.802 NAG Strategic marketing	658.802 OGU PROMO : integrated marketing communications	658.802 PAR Strategic marketing management : a means-end approach	658.802 RAM Marketing management: Indian context * global perspective	658.802 RAM Marketing management: Indian context * global perspective	658.802 RAM Marketing management: Indian context * global perspective	Next

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