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Strategic marketing management : a means-end approach

Parry , Mark E.

Strategic marketing management : a means-end approach - New Delhi: Tata McGraw Hill, 2002 - ix, 275p.

ISBN: 0070486883

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Decision making - marketing

Subjects--Facted Index Terms:
Strategic planning

Dewey Class. No.: 658.802 / PAR

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