Strategic marketing management (Record no. 24109)

MARC details
000 -LEADER
fixed length control field 00550nam a22001937a 4500
005 - DATE & TIME
control field 20210524151449.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151007b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 0070486883
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.802
Book Number PAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Parry , Mark E.
245 ## - TITLE STATEMENT
Title Strategic marketing management
Sub Title : a means-end approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Tata McGraw Hill,
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Pages ix, 275p.
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Decision making - marketing
654 ## - Subject
Subject Strategic planning
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 19524
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 10/07/2015 375.00   658.802 PAR DD29655 10/07/2015 750.00 10/07/2015 Books Lending