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Marketing as strategy: understanding the CEO's agenda for driving growth and innovation

By:

Kumar, Nirmalya

Material type: Text

Text

TextPublication details: Harvard Business School, Boston: 2004Description: xv, 270pISBN:

9781591392101

Subject(s):

DDC classification:

KUM

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Holdings ( 1 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L16-Lending section	658 KUM (Browse shelf(Opens below))		Available		DD51143

Total holds: 0

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Previous	658 KUE Built for growth: how builder personality shapes your business, your team and your ability to win	658 KUM India inside: the emerging innovation challenge to the west	658 KUM India's global powerhouses : how they are taking on the world	658 KUM Marketing as strategy: understanding the CEO's agenda for driving growth and innovation	658 KUR Global edge: using the opacity to manage the risks of cross-border business	658 LAN Succeeding generations : Realizing the dream of families in business	658 LAX 3-D negotiation : powerful tools to change the game in your most important deals	Next

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