Marketing as strategy: understanding the CEO's agenda for driving growth and innovation (Record no. 137594)

MARC details
000 -LEADER
fixed length control field 00552nam a2200181Ia 4500
005 - DATE & TIME
control field 20230102130147.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180422s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9781591392101
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Nirmalya
245 #0 - TITLE STATEMENT
Title Marketing as strategy: understanding the CEO's agenda for driving growth and innovation
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Harvard Business School,
Place of publication, distribution, etc Boston:
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Pages xv, 270p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Strategic Management
942 ## - Item Type
Koha item type Reference Books
100 ## - MAIN ENTRY--PERSONAL NAME
-- 4359
650 ## - SUBJECT
-- 65678
650 ## - SUBJECT
-- 65679
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 05/04/2018 Book World 1799.00 3 658 KUM DD51143 01/18/2023 01/02/2023 3598.00 05/04/2018 Books Lending