Marketing as strategy: understanding the CEO's agenda for driving growth and innovation

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Material type: Text

TextPublication details: Harvard Business School, Boston: 2004Description: xv, 270pISBN:

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Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L16-Lending section	658 KUM (Browse shelf(Opens below))		Available		DD51143

Total holds: 0