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What's in a Name : advertising and the Concept of Brands

By:

Jones, John Philip

Material type: Text

Text

TextPublication details: New Delhi: Prentice Hall of India, 2003Edition: 2nd edSubject(s):

Management

DDC classification:

659.104 JON

Average rating: 0.0 (0 votes)

Holdings ( 2 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L15-Lending section	659.1 JON (Browse shelf(Opens below))		Available		DD4266
Books Lending	Management Library L18-Lending Section	659.104 JON (Browse shelf(Opens below))		Available		DD12217

Total holds: 0

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Previous	658834 2 KAR Consumer behavior and managerial decision making	659.1PER Strategic advertising management	659.1 TWI Twenty ads that shook the world : century's most groundbreaking advertising and how It changed us all	659.104 JON What's in a Name : advertising and the Concept of Brands	659.2 MAT PR management: 12 Rules for effective publicity	741.5 SAJ Munnu : a boy from kashmir	741.509 PET Comics, manga, and graphic novels : a history of graphic narratives	Next

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