What's in a Name : advertising and the Concept of Brands (Record no. 12381)

MARC details
000 -LEADER
fixed length control field 00394nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.104
Book Number JON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jones, John Philip
245 ## - TITLE STATEMENT
Title What's in a Name : advertising and the Concept of Brands
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Prentice Hall of India,
Date of publication, distribution, etc 2003
650 ## - SUBJECT
Subject Management
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 3802
650 ## - SUBJECT
-- 41183
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type Source of acquisition Koha renewals Koha date last borrowed
    Dewey Decimal Classification     Management Library Management Library L15-Lending section 05/16/2014 195.00   659.1 JON DD4266 05/16/2014 390.00 05/16/2014 Books Lending      
          Management Library Management Library L18-Lending Section 05/16/2014 195.00 1 659.104 JON DD12217 04/13/2017 390.00 10/20/2005 Books Lending   1 03/17/2017