What's in a Name : advertising and the Concept of Brands
Jones, John Philip
What's in a Name : advertising and the Concept of Brands - 2nd ed. - New Delhi: Prentice Hall of India, 2003
Management
659.104 / JON
What's in a Name : advertising and the Concept of Brands - 2nd ed. - New Delhi: Prentice Hall of India, 2003
Management
659.104 / JON