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Advertising and integrated brand promotion

By:

O'Guinn, Thomas C

Contributor(s):

Allen, Chris T

Material type: Text

Text

TextPublication details: Australia: Thomson, 2007Edition: 4Description: 781pISBN:

8131501582

Subject(s):

DDC classification:

659.1 OGU

Average rating: 0.0 (0 votes)

Holdings ( 3 )

Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Reference Books	Management Library R-21-Reference Section	Reference	659.1 OGU (Browse shelf(Opens below))		Reference Books (Not For Loan)		DD7337
Books Lending	Management Library L17-Lending Section		659.1 OGU (Browse shelf(Opens below))		Available		DD7804
Books Lending	Management Library		659.1 OGU (Browse shelf(Opens below))		Checked out	06/28/2024	DD14208

Total holds: 0

Browsing Management Library shelves, Shelving location: R-21-Reference Section, Collection: Reference Close shelf browser (Hides shelf browser)

Previous		No cover image available No cover image available						Next
Previous	659.1 JET Advertising management	659.1 KEL Advertising media planning :brand management approach	659.1 MOH Advertising management: concepts and cases	659.1 OGU Advertising and integrated brand promotion	659.1 SEM Promotion and integrated marketing communication	659.1 SHA Advertising and promotion : an IMC perspective	659.1 SHA Advertising : planning and implementation	Next

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