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Advertising and integrated brand promotion

O'Guinn, Thomas C

Advertising and integrated brand promotion - 4 - Australia: Thomson, 2007 - 781p.

ISBN: 8131501582

Subjects--Topical Terms:
Advertising

Subjects--Index Terms: Advertising media planning

Subjects--Facted Index Terms:
Branding

Dewey Class. No.: 659.1 / OGU

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