Advertising and integrated brand promotion (Record no. 12340)

MARC details
000 -LEADER
fixed length control field 00572nam a2200217Ia 4500
005 - DATE & TIME
control field 20240513153547.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 8131501582
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number OGU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name O'Guinn, Thomas C
245 ## - TITLE STATEMENT
Title Advertising and integrated brand promotion
250 ## - EDITION STATEMENT
Edition statement 4
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia:
Name of publisher, distributor, etc Thomson,
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Pages 781p.
650 ## - SUBJECT
Subject Advertising
653 ## - Subject
Subject Advertising media planning
654 ## - Subject
Subject Branding
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Allen, Chris T
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 5610
650 ## - SUBJECT
-- 7264
700 ## - ADDED ENTRY PERSONAL NAME
-- 192
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Koha renewals Source of acquisition Koha out on loan
    Dewey Decimal Classification       Management Library Law Library L17-Lending Section 05/16/2014 516.00 12 659.1 OGU DD7804 06/14/2023 02/15/2023 1032.00 05/16/2014 Books Lending 12    
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Management Library R-21-Reference Section 05/16/2014 475.00 1 659.1 OGU DD7337 04/21/2015 04/06/2015 950.00 05/16/2014 Reference Books      
    Dewey Decimal Classification       Management Library Management Library   05/16/2014 475.00 7 659.1 OGU DD14208 05/13/2024 05/13/2024 950.00 11/03/2007 Books Lending 2   06/28/2024