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Marketing metaphoria : What deep metaphors reveal about the minds of consumers
Material type:
TextLanguage: English Publication details: Boston Harvard Business Press 2008Description: xxi, 230ISBN: - 978-1-4221-2115-3
- 658.834 2 ZAL
| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
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Management Library L16-Lending section | 658.834 2 ZAL (Browse shelf(Opens below)) | Available | DD24526 |
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| 658.834 2 LEE Hidden wealth of customers : Realizing the untapped value of your most important asset | 658.834 2 SEA intention economy: When customer take charge | 658.834 2 SUM Marketing research and consumer behaviour | 658.834 2 ZAL Marketing metaphoria : What deep metaphors reveal about the minds of consumers | 658.834 BAT Consumer behavior : text and cases | 658.834 SAH Consumer behaviour | 658.8342 SCH Consumer behavior |