Marketing metaphoria : What deep metaphors reveal about the minds of consumers
Zaltman, Gerald
Marketing metaphoria : What deep metaphors reveal about the minds of consumers - Boston Harvard Business Press 2008 - xxi, 230
978-1-4221-2115-3
Consumer behaviour
Management
658.834 / 2 ZAL
Marketing metaphoria : What deep metaphors reveal about the minds of consumers - Boston Harvard Business Press 2008 - xxi, 230
978-1-4221-2115-3
Consumer behaviour
Management
658.834 / 2 ZAL