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Private label strategy : How to meet the store brand challenge

By:

Kumar, Nirmalya

Contributor(s):

Steenkamp, Jan Benedict E. M

Material type: Text

Text

TextPublication details: Boston : Hravard Business Review, 2007Description: xvii, 270pISBN:

9781422101674

Subject(s):

DDC classification:

658.827 KUM

Average rating: 0.0 (0 votes)

Holdings ( 2 )

Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Special Collection	Central LIBRARY R11 - SPECIAL COLLECTION	Fiction/Non-Fiction	658.827 KUM (Browse shelf(Opens below))		Reference Books (Not For Loan)		DD51244
Books Lending	Management Library L16-Lending section		658.827 KUM (Browse shelf(Opens below))		Available		DD24599

Total holds: 0

Browsing Central LIBRARY shelves, Shelving location: R11 - SPECIAL COLLECTION, Collection: Fiction/Non-Fiction Close shelf browser (Hides shelf browser)

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Previous	658.812 HBR Making customers matter	658.812 WAY Customer connections : New strategies for growth	658.827 HIL Infinite asset: managing brands to build new value	658.827 KUM Private label strategy : How to meet the store brand challenge	796.35 SAH Think and win like Dhoni : 5 success secrets	800 KAL Mare sapno ka bharat	813 MIS Mangal pandey	Next

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