Private label strategy : How to meet the store brand challenge
Kumar, Nirmalya
Private label strategy : How to meet the store brand challenge - Boston : Hravard Business Review, 2007 - xvii, 270p.
9781422101674
Management
Brands and trademarks
658.827 KUM
Private label strategy : How to meet the store brand challenge - Boston : Hravard Business Review, 2007 - xvii, 270p.
9781422101674
Management
Brands and trademarks
658.827 KUM