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How Customers Think: Essential insights into the Mind of the Market

By:

Zaltman, Gerald

Material type: Text

Text

TextPublication details: Harvard Bussiness Review, Boston : 2003Description: xxii, 321pSubject(s):

DDC classification:

658.8, 34 2 ZAL

Average rating: 0.0 (0 votes)

Holdings ( 1 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L16-Lending section	658.8, 34 2 ZAL (Browse shelf(Opens below))		Available		DD24417

Total holds: 0

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Previous	658.401COU Strategic supply management : principles, theories and practice	658.4c0355 CHR Seeing what's next : Using the theories of innovation to predict industry change	658.8, 27 HIL Infinite asset: managing brands to build new value	658.8, 34 2 ZAL How Customers Think: Essential insights into the Mind of the Market	658.812ULW What customers want	658.81KAP Fundamentals of SALES Management	658.81KAP Fundamentals of SALES Management	Next

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