How Customers Think: Essential insights into the Mind of the Market (Record no. 11772)

MARC details
000 -LEADER
fixed length control field 00518nam a2200169Ia 4500
005 - DATE & TIME
control field 20231108122645.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8, 34
Book Number 2 ZAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zaltman, Gerald
245 ## - TITLE STATEMENT
Title How Customers Think: Essential insights into the Mind of the Market
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Harvard Bussiness Review,
Place of publication, distribution, etc Boston :
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Pages xxii, 321p.
650 ## - SUBJECT
Subject Customer Behaviour
650 ## - SUBJECT
Subject Marketing Management
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 65548
650 ## - SUBJECT
-- 765827
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 05/16/2014 Book World 1695.00 2 658.8, 34 2 ZAL DD24417 11/23/2018 11/14/2018 3390.00 01/22/2014 Books Lending