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Services marketing : integrating customer focus across the firm

By:

Zeithaml, Valarie A

Contributor(s):

Bitner, Mary Jo

Material type: Text

Text

TextPublication details: New Delhi: Tata McGraw Hill, 2007Edition: 5thDescription: 763pISBN:

0070700990

Subject(s):

DDC classification:

658.8 ZEI

Average rating: 0.0 (0 votes)

Holdings ( 5 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L16-Lending section	658.8 ZEI (Browse shelf(Opens below))		Available		DD18208
Books Lending	Management Library L16-Lending section	658.8 ZEI (Browse shelf(Opens below))		Available		DD18801
Books Lending	Management Library L16-Lending section	658.8 ZEI (Browse shelf(Opens below))		Available		DD18802
Books Lending	Management Library L15-Lending section	658.8 ZEI (Browse shelf(Opens below))		Available		DD18803
Books Lending	Management Library L15-Lending section	658.8 ZEI (Browse shelf(Opens below))		Available		DD18804

Total holds: 0

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Previous	658.8 WIR Services marketing : people, technology, strategy	658.8 WIT Business inside out	658.8 WOO Services marketing	658.8 ZEI Services marketing : integrating customer focus across the firm	658.8 ZEI Services marketing : integrating customer focus across the firm	658.802 CAP Managing marketing : an applied approach	658.802 CAP Marketing toolkit	Next

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