Normal view MARC view ISBD view

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.

Services marketing : integrating customer focus across the firm - 5th - New Delhi: Tata McGraw Hill, 2007 - 763p.

ISBN: 0070700990

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Service industries - marketing

Subjects--Facted Index Terms:
Customer services

Dewey Class. No.: 658.8 / ZEI

Place hold
Print
Add to your cart (remove)
Save record
ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)