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Marketing : creating and keeping customers in an e-commerce world

By:

Zikmund, William G

Contributor(s):

Damico, Michael

Material type: Text

Text

TextAnalytics: Show analyticsPublication details: Singapore : Thomson, 2001Edition: 7th edDescription: 689pISBN:

9812402357

Subject(s):

DDC classification:

658.8 ZIK

Average rating: 0.0 (0 votes)

Holdings ( 1 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L17-Lending Section	658.8 ZIK (Browse shelf(Opens below))		Available		DD300

Total holds: 0

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Previous	658.8 WHI;SOB E-commerce : strategy, technologies and applications	658.8 WHI;SOB E-commerce : strategy, technologies and applications	658.8 WHI;SOB E-commerce : strategy, technologies and applications	658.8 ZIK Marketing : creating and keeping customers in an e-commerce world	658.802 CHA Managing global business: a strategic perspective	658.802 SHA Relationship marketing : text and cases	658.802 VYA Marketing & consumer behavior: basic concepts	Next

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