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Marketing : creating and keeping customers in an e-commerce world

Zikmund, William G

Marketing : creating and keeping customers in an e-commerce world - 7th ed. - Singapore : Thomson, 2001 - 689p.

ISBN: 9812402357

Subjects--Topical Terms:
Managment

Subjects--Index Terms: Marketing management

Dewey Class. No.: 658.8 / ZIK

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