Marketing (Record no. 11656)

MARC details
000 -LEADER
fixed length control field 00571nam a2200205Ia 4500
005 - DATE & TIME
control field 20210715113956.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9812402357
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number ZIK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G
245 ## - TITLE STATEMENT
Title Marketing
Sub Title : creating and keeping customers in an e-commerce world
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Singapore :
Name of publisher, distributor, etc Thomson,
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Pages 689p.
650 ## - SUBJECT
Subject Managment
653 ## - Subject
Subject Marketing management
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Damico, Michael
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 10664
650 ## - SUBJECT
-- 12678
700 ## - ADDED ENTRY PERSONAL NAME
-- 1813
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 05/16/2014 255.00   658.8 ZIK DD300 05/16/2014 510.00 05/16/2014 Books Lending