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Marketing management : planning, implementation and control
Material type:
TextPublication details: 2002 Macmillan, New Delhi:Edition: 3rd edDescription: xxxv, 748pISBN: - 9780333937198
- 658.8 RAM
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| 658.8 PER Strategic advertising management | 658.8 RAG Digital marketing | 658.8 RAM Marketing management : planning, implementation and control | 658.8 RAM Marketing management : planning, implementation and control | 658.8 RAY E commerce e business | 658.8 ROB Snapshots from hell : the making of an MBA | 658.8 SIN Mall management |
Includes index