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Marketing management : planning, implementation and control

Ramaswamy, V. S

Marketing management : planning, implementation and control - 3rd ed. - New Delhi: Macmillan, 2002 - xxxv, 748p.

Includes index

ISBN: 9780333937198

Standard No.: 0333937198

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / RAM

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