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Advertising theory

By:

Rodgers, Shelly [Ed.]

Contributor(s):

Thorson, Esther [Ed.]

Publication details: Routledge, New York : 2019Edition: 2nd edDescription: xx, 548pISBN:

9780815382508

Subject(s):

Advertising

DDC classification:

659.101 ROD

Average rating: 0.0 (0 votes)

Holdings ( 1 )

Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Reference Books	Management Library L19-Lending Section	Management	659.101 ROD (Browse shelf(Opens below))		Not for loan		DD67763

Total holds: 0

Browsing Management Library shelves, Shelving location: L19-Lending Section, Collection: Management Close shelf browser (Hides shelf browser)

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Previous	659.1 ALT Advertising creative : strategy, copy and design	659.1 CHA Foundations of advertising : theory and practices	659.1 HEG Hegarty on advertising : turning intelligence into magic	659.101 ROD Advertising theory	6600.98 Creative advertising : ideas and techniques from the worlds best campaigns	701.1 NAV Routledge handbook of remix studies and digital humanities	741.2 REM New yorker encyclopedia of cartoons : volume I A-K volume II L-Z	Next

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