Advertising theory (Record no. 826429)

MARC details
000 -LEADER
fixed length control field 00513 a2200193 4500
005 - DATE & TIME
control field 20240201161419.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240201b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9780815382508
Qualifying information Paperback
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.101
Book Number ROD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rodgers, Shelly
Relator code Ed.
245 ## - TITLE STATEMENT
Title Advertising theory
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Routledge,
Place of publication, distribution, etc New York :
Date of publication, distribution, etc 2019
300 ## - PHYSICAL DESCRIPTION
Pages xx, 548p.
650 ## - SUBJECT
Subject Advertising
700 ## - ADDED ENTRY PERSONAL NAME
Relator Code Ed.
Added Entry Personal Name Thorson, Esther
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 666613
650 ## - SUBJECT
-- 7264
700 ## - ADDED ENTRY PERSONAL NAME
-- 768104
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Management Library Management Library L19-Lending Section 02/01/2024 Atlantic 2400.65   659.101 ROD DD67763 02/01/2024 8137.80 02/01/2024 Reference Books