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Hegarty on advertising : turning intelligence into magic

By:

Hegarty, John

Publication details: Thames and Hudson, London : 2011Description: 224pISBN:

9780500515563

Subject(s):

Advertising

DDC classification:

659.1 HEG

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Reference Books	Management Library L19-Lending Section	Management	659.1 HEG (Browse shelf(Opens below))		Reference Books (Not For Loan)		DD68992

Total holds: 0

Browsing Management Library shelves, Shelving location: L19-Lending Section, Collection: Management Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8340 FRA The intelligent lifestyle magazine : smart editorial design, idea and journalism	659.1 ALT Advertising creative : strategy, copy and design	659.1 CHA Foundations of advertising : theory and practices	659.1 HEG Hegarty on advertising : turning intelligence into magic	659.101 ROD Advertising theory	6600.98 Creative advertising : ideas and techniques from the worlds best campaigns	701.1 NAV Routledge handbook of remix studies and digital humanities	Next

105 illustrations,84 in colour

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