Hegarty on advertising (Record no. 826322)

MARC details
000 -LEADER
fixed length control field 00523 a2200181 4500
005 - DATE & TIME
control field 20240316095540.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240316b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9780500515563
Qualifying information Hardbound
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number HEG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hegarty, John
245 ## - TITLE STATEMENT
Title Hegarty on advertising
Sub Title : turning intelligence into magic
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Thames and Hudson,
Place of publication, distribution, etc London :
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Pages 224p.
500 ## - GENERAL NOTE
General note 105 illustrations,84 in colour
650 ## - SUBJECT
Subject Advertising
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 769125
650 ## - SUBJECT
-- 7264
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Books (Not For Loan) Management Management Library Central LIBRARY L19-Lending Section 03/15/2024 SBD Subscription Service 1867.89   659.1 HEG DD68992 03/11/2025 3735.78 03/15/2024 Reference Books