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New product diffusion models

By:

Mahajan, Vijay

Contributor(s):

Material type: Text

Text

TextSeries: International Series in Quantitative MarketingPublication details: New York: Springer 2000Description: xi, 351pISBN:

9780792377511

Subject(s):

DDC classification:

658.575 MAH

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Lending - SOD	Central LIBRARY R28-2F SOD LIBRARY	Design Studies	658.575 MAH (Browse shelf(Opens below))		Available		DD42534

Total holds: 0

Browsing Central LIBRARY shelves, Shelving location: R28-2F SOD LIBRARY, Collection: Design Studies Close shelf browser (Hides shelf browser)

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Previous	658.5 COO The handbook of design management :	658.503 MER Design for services	658.514 MIT Business of innovation	658.575 MAH New product diffusion models	658.5752 WAL Designing sustainability : making radical changes in a material world	658.8 DOD Art of digital marketing : The definitive guide to creating strategic, targeted and measurable online campaigns	658.812 BOA User experience revolution : a practical battle plan for putting the user at the heart of your business	Next

Includes index

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