New product diffusion models
Mahajan, Vijay
New product diffusion models - New York: Springer 2000 - xi, 351p. - International Series in Quantitative Marketing .
Includes index
9780792377511
Management
Production Management
Marketing Management
658.575 / MAH
New product diffusion models - New York: Springer 2000 - xi, 351p. - International Series in Quantitative Marketing .
Includes index
9780792377511
Management
Production Management
Marketing Management
658.575 / MAH