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Foundations of advertising: theory and practices

By:

Chunawalla, S.A

Contributor(s):

Sethia, K C

Material type: Text

Text

TextPublication details: Mumbai: Himalaya, 2008Edition: 7th rev. edDescription: 744pSubject(s):

Management

DDC classification:

659.1 CHU

Average rating: 0.0 (0 votes)

Holdings ( 1 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L17-Lending Section	659.1 CHU (Browse shelf(Opens below))		Available		DD38445

Total holds: 0

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Previous				No cover image available No cover image available	No cover image available No cover image available			Next
Previous	659.1 BAT Advertising management	659.1 BAT Advertising management	659.1 BEL Advertising and promotion :an integrated marketing communications perspective	659.1 CHU Foundations of advertising: theory and practices	659.1 CLO Integrated advertising, promotion and marketing communications	659.1 OGU Advertising and integrated brand promotion	659.1 WEL Advertising : principles and practices	Next

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