Foundations of advertising: theory and practices (Record no. 29421)

MARC details
000 -LEADER
fixed length control field 00458nam a2200169Ia 4500
005 - DATE & TIME
control field 20170207162103.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number CHU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chunawalla, S.A.
245 ## - TITLE STATEMENT
Title Foundations of advertising: theory and practices
250 ## - EDITION STATEMENT
Edition statement 7th rev. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai:
Name of publisher, distributor, etc Himalaya,
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Pages 744p.
650 ## - SUBJECT
Subject Management
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Sethia, K C
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 36402
650 ## - SUBJECT
-- 36403
700 ## - ADDED ENTRY PERSONAL NAME
-- 36404
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 02/07/2017 Complimentary 495.00 2 659.1 CHU DD38445 08/11/2017 07/22/2017 990.00 02/07/2017 Books Lending