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Advertising management

By:

Aaker, David A

Contributor(s):

Myers, John G

Material type: Text

Text

TextPublication details: 1995 Pearson Hall of India, New Delhi:Edition: 4th edDescription: xiii, 593pISBN:

8120307909

Subject(s):

DDC classification:

659.1 AAK

Average rating: 0.0 (0 votes)

Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Reference Books	Central LIBRARY R1A-1F REFERENCE SECTION	Reference	659.1 AAK (Browse shelf(Opens below))		Reference Books (Not For Loan)		DD27580
Books Lending	Management Library L19-Lending Section		659.1 AAK (Browse shelf(Opens below))		Available		DD33964

Total holds: 0

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Previous	659.1PER Strategic advertising management	659 CHA Media and Advertising Management: New Trends	659.1 Advertising management : Concepts and cases	659.1 AAK Advertising management	659.1 AGA Advertising , sales promotion and CRM	659.1 AGA Advertising management : an Indian perspective	659.1 ALT Advertising creative : strategy, copy and design	Next

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